Subject Term: campaign planning and generic advertising / Journal Title: Review of Marketing and Agricultural Economics

Start Over Subject Term campaign planning Subject Term generic advertising Journal Title Review of Marketing and Agricultural Economics

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H. W. (author), Chang, H.S. (author), and Venkateswaran, M. (author)
Format:: Journal article
Publication Date:: 1993
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14808
Journal Title:: Review of Marketing and Agricultural Economics
Journal Title Details:: 61(3) : 401-416

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