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    Start Over You searched for: Publication Year 1962 Remove constraint Publication Year: 1962 Journal Title Public Relations Tips for Dairymen Remove constraint Journal Title: Public Relations Tips for Dairymen

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    1. "Be prepared" is a good thought for February; fallout problems will follow soon enough

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    2. Ask yourself - what do you expect people to do as a result of your P.R. program?

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    3. Be honest with yourself: is your story really worth newspaper space or radio and TV time?

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    4. Develop your message very carefully after you determine your audience

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    5. Don't be a pot calling the kettle black - dairymen don't have to be fact-stretchers

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    6. Editorial writers and cartoonists are back to work on dairy foods and dairy farmers

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    7. Heart disease developments require careful interpretation to avoid misunderstanding

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    8. Let's take action to reach teen-age girls with a strong milk message

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    9. New York committee for increased milk use helps industry solve public relations problems

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    10. Personal influence is still the main key to get people to change thinking and actions

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