1. Influences on consumer response to direct mail coupons: an integrative view Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Bawa, Kapil (author) Format: Journal article Publication Date: 1996-03 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30543 Journal Title: Psychology and Marketing Journal Title Details: 13(2) : 129-156