Delmar Hatesohl Collection, Three members of the Missouri Young Farmers and Farm Wives Association conducted a three-day "Missouri Blitz" to tell consumers the farmers' side of the food story."
Delmar Hatesohl Collection, Interview with an advertising agency executive includes a case example of a well-advertised new product launch (meat pie in a steel, pie-shaped container) failed due to lack of product testing. Based on Mr. Neds' presentation to the Missouri Seed Improvement Association.