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    Start Over Subject Term mutual goal seeking Journal Title Journal of Promotion Management

    1. Advocacy on the Internet: lessons learned from the Animal Enterprise Terrorism Act of 2005

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Waters, Richard D. (author) and Wang, Meredith L. (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11619
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    17 : 241-256
    Notes:
    17 pages., Online by open access via ResearchGate.net., Researchers used a content analysis of randomly sampled advocacy group websites to evaluate the communication strategies and media relations efforts of these organizations. Results indicated that most of the "Stop AETA" coalition members "did little to educate the public about the legislation much less advocate for its defeat." They revealed limited use of online press rooms and creation of dialogue with key stakeholders.

    2. Corporate communication or McCommunication? Considering a McDonaldization of corporate communication hypothesis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Verhoeven, Piet (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11583
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    21(2) : 267-277
    Notes:
    12 pages., Online via UI e-subscription, "In this essay the perspective of Ritzer's McDonaldization of Society thesis is the starting point for developing theses about corporate communication (CorpCom). The central idea of McDonaldization is that increasing numbers of organizations are run as fast food restaurants, focusing on efficiency, calculability, predictability, and control of people. "At the same time that CorpCom departments help organizations with the McDonaldization of their organizations, they are also the ones most likely to be the first to be confronted with the irrationality that the economic rationality of the organization evokes. Stakeholders who disagree with the opinions and ideas of the organization come knocking on the door and generally that will be the door of the CorpCom professional. The irrationality of rationality, as the fifth dimension of McDonaldization, is likely to become visible and tangible in their offices. All types of tensions throughout the organization, for example, those regarding environmental, health, and other societal issues, seem to converge in the CorpCom department."