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    Start Over Subject Term environment Subject Term social marketing Journal Title Journal of Promotion Management

    1. Committing millennials toward recycling and environmental preservation

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Loureiro, Sandra Maria Correia (author) and Kaufmann, Hans Ruediger (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    Portugal
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11622
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    22(2) : 224-237
    Notes:
    15 pages., Online via UI e-subscription., Researchers analyzed antecedents and consequences of affective commitment revealed "the importance of pleasant arousal in reinforcing self-expressive recycling in order to increase the affective commitment."