Subject Term: decision making and environment / Journal Title: Journal of Promotion Management

Start Over Subject Term decision making Subject Term environment Journal Title Journal of Promotion Management

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Nath, Vishnu (author), Kumar, Rupesh (author), Agrawal, Rajat (author), Gautam, Aditya (author), and Sharma, Vinay (author)
Format:: Journal article
Publication Date:: 2014
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07358
Journal Title:: Journal of Promotion Management
Journal Title Details:: 20(5) : 501-520

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Arora, Anshu Saxena (author), Bradford, Shalonda (author), Arora, Amit (author), and Gavino, Rafaella (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11581
Journal Title:: Journal of Promotion Management
Journal Title Details:: 23(6) : 889-912
Notes:: 25 pages., Online via UI e-subscription., Researchers investigated consumer attitudes toward vegetarianism, using two studies involving interviews with vegetarians and meat eaters. Text analysis revealed that "emotionally calibrated consumers were 'moral vegetarians' who find meat repulsive and make ethical food choices." Cognitively calibrated consumers were found to be 'health vegetarians' who "scanned the nutrition information, avoided meat due to health restrictions, and embraced vegetarianism for healthy life." Findings prompted suggestions for promoting vegetarianism.

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