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    Start Over Subject Term media Subject Term media effectiveness Journal Title Journal of Media Economics

    1. Theoretical approaches to the management of the public service media firm

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tjernstrom, Sune (author / Department of Economics, Swedish University of Agriculture)
    Format:
    Journal article
    Publication Date:
    2002
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23288
    Journal Title:
    Journal of Media Economics
    Journal Title Details:
    15(4) : 241-258
    Notes:
    Author argues the need for a theory of the media firm.

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