1. Generic advertising of U.S. lamb Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Ghosh, Somali (author) and Williams, Gary W. (author) Format: Journal article Publication Date: 2016 Published: USA: AgEcon Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10578 Journal Title: Journal of International Food and Agribusiness Marketing Journal Title Details: 28(4) : 373-393 Notes: 22 pages., via database., "The U.S. lamb industry's generic lamb advertising program has positively impacted their markets, enhanced profitability of the industry, and increased the industry's share of domestic lamb consumption."
