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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ghosh, Somali (author) and Williams, Gary W. (author)
Format:
Journal article
Publication Date:
2016
Published:
USA: AgEcon
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10578
Journal Title:
Journal of International Food and Agribusiness Marketing
Journal Title Details:
28(4) : 373-393
Notes:
22 pages., via database., "The U.S. lamb industry's generic lamb advertising program has positively impacted their markets, enhanced profitability of the industry, and increased the industry's share of domestic lamb consumption."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Sparks, A.L. (author)
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14820
Journal Title:
Journal of International Food and Agribusiness Marketing
Journal Title Details:
4(2) : 1-22