1. New insights into supermarket promotions via scanner data analysis: the case of milk Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Green, Geoffrey M. (author) and Park, John L. (author) Format: Journal article Publication Date: 1998-11 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22314 Journal Title: Journal of Food Distribution Research Journal Title Details: 29(3) : 44-53 Notes: Advertising effects were positive and stastically significant. The response to advertising was much more pronounced for reduced-fat milk types than it was for whole milk.
