1. Measuring the effect of agricultural advertising Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Wolf, Alois F. (author) Format: Journal article Publication Date: 1944 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11386 Journal Title: Journal of Farm Economics Journal Title Details: 26(2) : 327-347 Notes: 21 pages., Economic analyst provided evidence of "the deplorable state of affairs in the analytical procedure employed in the evaluation of the effects of advertising in the agricultural field."
