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    Start Over Subject Term campaign planning Subject Term media selection Journal Title Journal of Extension

    1. Apples, oranges and extension methods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kern, K. Robert (author)
    Format:
    Journal article
    Publication Date:
    1979-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26816
    Journal Title:
    Journal of Extension
    Journal Title Details:
    17 : 6+
    Notes:
    Quantative approach to estimating the impact/productivity of various media for extension communications. Involves using subjective data objectively.