6 pages, The COVID-19 pandemic has restricted traditional delivery of Extension programs. Our group of Rutgers agricultural agents responded by developing a weekly webinar series to remotely continue agricultural consultations and provide an open forum for farmers. Pandemic-related topics included farm labor, compliance with state executive orders, supply-chain disruptions, livestock processing, farmer assistance programs, and other issues. Participation from 258 farmers, agricultural agencies, and other groups resulted in effective networking and timely delivery of information to the agriculture industry. By using available online tools, we were able to efficiently deliver Extension programming and resources to agricultural producers and industry partners. Our efforts may be informative for others as needs related to the pandemic evolve.
11 pages, Diversifying a farm's production operations or marketing channels can boost income and raise farm survival rates. But are beginning and small-scale farmers inclined toward a strategy of diversification? We analyzed 578 attendee surveys from 10 years of an Extension workshop for new and small-scale farmers in Ohio. We investigated the farming profile of beginning and small-scale farmers, the degree to which they are interested in pursuing diversified farming, and whether these interests vary by gender. We found evidence that new and small-scale farmers are interested in alternatives to commodity grain farming, that these alternatives are associated with diversified farming systems, and that some specific diversification interests vary by gender.
7 pages, To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.
9 pages, Nationwide, women woodland owners are increasingly taking on the primary decision-making role for their land. In Wisconsin and beyond, most existing landowner outreach efforts target mixed-gender audiences. We explored how facilitation techniques can be incorporated into a women-centric workshop to increase women landowners' confidence, knowledge, and readiness to take action in forest stewardship. We highlight three core techniques Extension workshop developers can use to promote landowner learning and engagement: creating space for participant-driven open dialogue, generating opportunities for peer-to-peer learning, and enabling participants to receive personalized advice from professionals about their land.
9 pages, Financial performance benchmarks were estimated on the basis of samples of successful Northeast fruit and vegetable producers classified by primary local foods market channel. Comparisons across farm stores, large urban farmers' markets, and intermediated market channels were conducted for the purpose of identifying key differences in human and financial resource requirements. The benchmarks provide data useful for assisting individual farmers in assessing their performances and new and beginning farmers in identifying appropriate market channels for their businesses. Additionally, the benchmarks provide a rich source of information for use by Extension educators in developing programming around local foods marketing opportunities and business planning.
13 pages., Article #:v58-1a2, via online journal., According to the 2018 Intergovernmental Panel on Climate Change, without urgent global changes, climate catastrophe caused by warming of greater than 1.5°C will occur by 2030, endangering the planet's capacity to sustain human populations and livelihoods. The National Network for Sustainable Living Education administered a national survey in January 2017 to assess how well-positioned Extension is to address sustainability in the communities the organization serves. Educators from 40 states responded, and 1,395 usable surveys were received. Survey results will help Extension employees discover opportunities for innovation and relevancy in their programming.
8 pages, Cattle handling Extension program educators often overlook the animal training component of efficient handling. The objectives of the study described in this article were to measure young dairy heifer behavioral responses toward handlers who received different types of training and to document whether repeated handling or time of day of handling affected heifer behavioral responses to handlers. Six handlers received training through a lecture, hands-on workshop, or video. An observer recorded heifer behavior during handling tests. The day and time of heifer training were most influential on heifer behavior, but heifer handling ease was improved when handlers had participated in the hands-on training.
7 pages., Article #: v58-1iw3, via online journal., Breakfast on the Farm educational farm tours were introduced in Michigan in 2009 to improve consumer knowledge about, impressions of, and trust in modern food production. Over 89,000 participants have attended events on 40 commercial dairy, beef, crop, and fruit farms. This article addresses organization and funding of the events and some of their general impacts. Volunteers staff stations on topics such as animal care, food safety, nutrition, and water quality. Surveys indicate that attendees' impressions of and trust in farmers and food production improve and that product purchases increase. Events patterned after Michigan's model have occurred in several states and may be implemented elsewhere for similar purposes.
10 pages, With agriculture as the second largest economic industry in Florida, the state's Extension agents need subject matter expertise necessary for disseminating the latest in agricultural research information to agricultural producers. Using an exploratory sequential design coupled with a Borich model, we determined the professional development needs of Florida Extension agents working in integrated pest management (IPM). Through our needs assessment, we identified 16 IPM competencies and found that the highest priority relative to needed professional development was for the competency "determining pest thresholds." Extension personnel can use the list generated to assess perceptions of importance and ability level regarding IPM competencies among Extension professionals in their states.
9 pages, The University of Nebraska–Lincoln Testing Agricultural Performance Solutions (TAPS) program involves use of farm management competitions to increase engagement across producers, industry, and universities. Participants make several management decisions throughout the growing season in a controlled field trial held at the university research station. Results are analyzed, and awards are presented for most profitable farm, most efficient farm, and farm with the greatest grain yield. The TAPS program involves several techniques for facilitating participatory assistance, including two-way communication and transformational learning. It has resulted in participants' questioning their past management decisions and realizing that they need to improve their marketing skills to improve profitability.
9 pages, A new method for evaluating the influence of Extension programming involves exploring whether Extension clientele differ from others in knowledge and behavior related to a particular topic. Analysis of South Dakota farm survey data allowed for the assessment of potential impacts of Extension through comparison of knowledge and adoption regarding soil conservation practices among farmers who did and did not use Extension. Results suggest that, controlling for some farmer and farm characteristics, use of Extension is associated with higher levels of knowledge and greater adoption rates. The new evaluation methodology can be used for assessing broad-scale impacts across Extension program areas.
26 pages, Proper calf care is important on dairy farms as management practices affect animal well-being and productivity as well as farm profitability. This article highlights areas of calf management needing improvement according to the results of a mixed-mode survey intended to provide a snapshot of calf management practices in Vermont. Areas for which improvement is needed aligned with farmers' identification of topics of interest and included calving management, nutrition (particularly neonatal feeding practices), and biosecurity (including vaccination). Extension professionals can draw on information about practices needing improvement and topics of interest to farmers to better position themselves to provide outreach tailored to the real and perceived needs of their clients.
7 pages., via online journal, There are approximately 65 dairy farms in Mississippi (Gregory, 2019) with an estimated annual milk value of $26 million (Mississippi Farm Bureau, n.d.). Mastitis is the most expensive disease in the dairy industry (Neeser, Hueston, Godden, & Bey, 2006) and can decrease milk production by 1,181 kg per lactation in multiparous cows (Wilson et al., 2004). Clinical mastitis accounts for the largest use of antibiotics in livestock species (Thomson, Rantala, Hautala, Pyörälä, & Kaartinen, 2008), a circumstance that raises concerns of antimicrobial resistance (Pol & Ruegg, 2007; Wang et al., 2015) and increases producer expenses due to purchasing antibiotics and discarding milk during treatment (Rollin, Dhuyvetter, & Overton, 2015). On-farm bacteriological culturing (OFBC) enables producers to distinguish among broad categories of microorganisms with great accuracy and provides results within 24 hr, versus approximately a week when cultures are sent to a laboratory (Down, Bradley, Breen, & Green, 2017). Despite the availability of several viable OFBC systems, adoption of OFBC in Mississippi has been limited.
The purpose of the study reported here was to implement and evaluate an OFBC pilot test with a small sample of Mississippi dairy producers. The objectives of the study were
to identify reasons for producers' lack of OFBC adoption,
to explore change in producers' knowledge and perceptions of OFBC before and after trial, and
to assess the effectiveness of an Extension-led trialing program relative to OFBC adoption.
7 pages, On-farm bacteriologic culturing (OFBC) provides quick and inexpensive mastitis diagnosis, but commercial adoption of this innovation has been low in Mississippi. We implemented an Extension-led trialing program to identify reasons for producers' lack of OFBC adoption, explore change in producers' knowledge and perceptions of OFBC, and assess the effectiveness of the program relative to OFBC adoption. Most producers were unaware of OFBC initially but identified several benefits after trialing it for 30 days. The methodology for designing and implementing a trialing program based on Rogers's diffusion of innovation framework was effective and could be replicated easily in other contexts.
7 Pages, Despite the outreach-building benefits of social media for Extension, it is time for Extension professionals to find new innovative ways to reach out that do not involve social media. An increasing body of research has demonstrated the harms social media use imparts on the health and well-being of those in our communities. Our future use of social media as a primary method of outreach may perpetuate these harms, requiring our best efforts to develop new methods of outreach that do not negatively affect those we serve.
7 pages, Farms and farm families experience stress due to the interconnectedness between healthy farm businesses and healthy family members. The resource Farm and Farm Family Risk and Resilience Framework: A Guide for Extension Educational Programming supports Extension educators in providing programming for the farming population. The guide includes a 96-article literature review, a farm and farm family risk and resilience framework, logic models, assessment and teaching tools, and a program planning tool. The guide can help Extension educators assimilate programming approaches and content to reduce risk, build resilience, and strengthen systems.
11 pages, We conducted a needs assessment to determine food safety resources required by produce growers in Georgia. Most respondents were farm owners (52.5%), food safety managers (48.3%), and/or farm managers (34.2%). The most requested topics for training included how to improve food safety management skills and how to manage a food safety program. Of 120 respondents, 25 were unsure whether their operations were required to comply with the Produce Safety Rule. This information will guide Georgia food safety educators in developing materials and curricula for growers throughout Georgia. Additionally, our survey and findings may be of use to Extension professionals elsewhere in the Southeast and beyond.
Lassa, Mitch J. (author), Wilmer, Hailey (author), Boone, Madison (author), Brown, Zach (author), Derner, Justin D. (author), Peck, Dannele E. (author), Thissen, Carmen (author), and Marlow, Clayton (author)
Format:
Journal article
Publication Date:
2020-10
Published:
United States: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12286
15 pages, This article offers the Extension community a pathway to drought resilience and climate-related conversations through knowledge exchange workshops. In 2017, a "flash drought" affected eastern Montana, and ranchers in the region faced numerous challenges. Moreover, drought-favorable climate conditions are predicted to increase for the region. We held five workshops to facilitate an exchange of adaptive drought management strategies, focusing on key themes for drought resilience: (a) drought planning and adaptive management, (b) use of local knowledge networks, (c) flexible stocking and grazing, and (d) adaptation to shifting baselines. Extension can use this approach to foster multidirectional knowledge sharing to strengthen ranching resilience to drought conditions.
Gusto, Cody (author), Silvert, Cody (author), Diaz, John (author), Carton de Grammont, Paloma (author), Coyle, David (author), and University of Florida
Format:
Online journal article
Publication Date:
2020-02
Published:
United States: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11360
14 pages, via online journal, There is growing demand for a broader conception of tree and forest health by commercial and private timberland owners, who make up a substantial proportion of Extension clientele in the southeastern United States. There has been little research to comprehensively capture and represent Extension agents' needs, concerns, and perceived barriers as they respond to client questions and requests regarding tree and forest health topics. Our needs assessment results highlight needs and barriers Extension agents encounter as they address tree and forest health requests from clientele. We provide recommendations for research and practical applications for improving relevant resource support in Extension.
14 pages, We explored ways in which the COVID-19 pandemic has affected those who work in the agriculture industry in Hawai'i. Although economic hardship seems to be the obvious consequence, changes to the logistical and daily routines in the home also emerged as major impacts, and psychological effects may be even more distressing. Those who work in agriculture are an essential component of the agricultural and human ecologies to which land-grant universities are connected. Our findings provide valuable insights as to how Extension professionals across the United States may assist agricultural producers and farm families in their own communities at this time.
