Online via UI Library electronic subscription., Authors used the Positive Deviance approach to identify the effective communication practices of rural women entrepreneurs in Uttar Pradesh, India, who succeed against overwhelming odds. A variety of participatory processes and liberating structures - improv theater, personal storytelling, discovery and action dialogues, and card-sorting games - were used to identify the highly uncommon practices of these entrepreneurs.
Librero, Felix (author / Associte Professor and Director, Institute of Development Communication, University of the Philippines at Los Banos, College, Laguna, Philippines)
Format:
Journal article
Publication Date:
1990-06
Published:
International: Petaling Jaya, Malaysia : AIDCOM
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06044
Abstract and citation online via search of Ebscohost.com. 1 page., This article deals with the deliberation of development journalism as a subfield of development communication. It further examines the connection between public journalism and development journalism. The development journalist "should be an active community participant in social change. He or she cannot be a neutral observer who adheres to objectivity. The journalist must relate development to people and focus on relations and the totality of concrete life situations. He or she must go well beyond economics and bring out the inherent drama in development, democracy, and participation."
11 Pages, This paper explores how mediated communication is perceived by farmers and agricultural researchers and extensionists in Rwanda, taking Rwanda Agriculture Board (RAB) as a Case Study. Literature revealed that studies on agricultural communication to farmers have focused on the role of mass media and new technologies in farmers' access to agricultural information. There have not been enough opportunities for farmers to voice how they think agricultural research information can best be communicated to them. In line with interpretive paradigm, qualitative approach, narrative strategy of inquiry and purposive sampling, 50 farmers and 20 RAB staff (researchers and extensionists) participated in the study. While researchers and extensionists at RAB said that they need to increase the use of mass communication media as well as the new technologies in order to effectively communicate to farmers, farmers expressed more reliance on interpersonal, face-to-face exchanges. Farmers said that they need people they can talk to face to face; people who can listen to their questions and grievances and provide adequate answers. They said that very few of them can read and write and have little or no access to technological devices recommended by RAB staff due to their living conditions
Abstract and citation via Ebscohost.com., Focuses on the use of information and communication technology in the Chinese Ministry of Agriculture's five-year plan. put forward in September 2001. The "action plan" stated that within 3-5 years the network system for rural market information would be established across the country.
Online from UI Library subscription., Study examined interpersonal influence during the diffusion of agricultural innovation in a rural district of Pakistan. Findings revealed that interpersonal communication had a major role in agricultural activities, particularly that farmers were motivated through face-to-face discussion.
Online via UI Library electronic subscription., Highlights the similarities between contemporary literature on participatory communication and publications by M. K. Gandhi on Indian rural development. Also recommends a simple model of applying the concept of participatory communication in present day rural development projects in India as an extension of the "Gram Swarajya" idea propounded by Gandhi.
James F. Evans Collection, This study deals with the hypothesis that communication media of the West are comparatively more influential in exporting cultural imperialism to the socio-cultural disadvantage of developing countries. The purpose of this study is to determine the role of the powerful media of the West, particularly of the USA vis-a-vis other dominant factors which are considered effective tools of cultural exportation from the haves to the have-nots. (original)
