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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rogers, E. M. (author)
- Format:
- Journal article
- Publication Date:
- 1976
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00150
- Journal Title:
- Journal of Consumer Research
- Journal Title Details:
- 2:290-300
- Notes:
- James F. Evans Collection
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Russo, E.J. (author), Staelin, R. (author), Russell, G.J. (author), and Metcalf, B. (author)
- Format:
- Journal article
- Publication Date:
- 1986
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25158
- Journal Title:
- Journal of Consumer Research
- Journal Title Details:
- 13(1) : 48-70
