1. The association endorsement and consumers' intention to purchase Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Daneshvary, Rennae (author) and Schwer, R. Keith (author) Format: Journal article Publication Date: 2000 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21585 Journal Title: Journal of Consumer Marketing Journal Title Details: 17(3) : 203 Notes: Article investigates the impact of celebrity endorsements on consumers' purchase intentions. Celebrities were members of the Professional Rodeo Cowboys Association.
