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    1. Creative strategies in viral advertising: an application of Taylor's six-segment message strategy wheel

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    2. Electronic commerce and World Wide Web apprehensiveness: an examination of consumers' perceptions of the World Wide Web

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    3. Focus on metaphors: the case of "frankenfood" on the web

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    4. Interactive internet? Studying mediated interaction with publicly available search engines

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    6. Outside the net: Kiribati and the knowledge economy

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