Subject Term: advertising / Journal Title: Journal of Business and Psychology

Start Over Subject Term advertising Journal Title Journal of Business and Psychology

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Soscia, Isabella (author), Girolamo, Simona (author), and Busacca, Bruno (author)
Format:: Journal article
Publication Date:: 2010
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11578
Journal Title:: Journal of Business and Psychology
Journal Title Details:: 25(1) : 109-118
Notes:: 11 pages., Online via UI e-subscription, Researchers investigated the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand of pasta among the Italian consumer respondents. Results showed that comparative advertising's effect depends on consumers' perceived differentiation among the brands and consumers' level of involvement with the specific product category.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bone, Paula Fitzgerald (author) and France, Karen Russo (author)
Format:: Journal article
Publication Date:: 2001
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11579
Journal Title:: Journal of Business and Psychology
Journal Title Details:: 15(3) : 467-489
Notes:: 24 pages., Online via UI e-subscription, Researchers examined colors and pictures of food and drinks to determine what, if any, impact these aspects have on consumer beliefs regarding important product characteristics. Findings suggested that even when very concrete verbal information is used, graphical representations had a significant and long-term effect on product beliefs and purchase intentions.

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