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2. A content analysis of antibiotic use in livestock in national U.S. newspapers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyers, Courtney (author), Li, Nan (author), Irlbeck, Erica (author), and Gearhart, Sherice (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10236
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1) : 1-18
- Notes:
- 18 pages., Article 6, Via online journal., The discovery of the antibiotic Aureomycin as a growth promotor for the livestock industry was viewed as revolutionary in 1950. The use of antibiotics as growth promoters in livestock, however, has been questioned by health professionals concerned with the role this use might play in the development of antibiotic resistant bacteria. As a public health issue, newspapers have covered this topic since its discovery. Media, such as newspapers, have used frames to discuss the topic over time as new discoveries have occurred, policy changes have been implemented, and food animal production has changed. The purpose of this study was to determine the frames and sources used by national U.S. newspapers when discussing the topic of antibiotic use in livestock and antibiotic resistance. A quantitative content analysis was conducted on three national U.S. newspapers from 1996 – 2017 and found three primary frames were used when discussing antibiotic use in livestock and antibiotic resistance. The content analysis also indicated that over 90% of the news articles contained a scientific source when communicating about this scientific topic. Based on the frames identified some readers are being ill-informed about this topic and could be using this information in their decision making without having all of the facts. Science communicators should prioritize the inclusion of scientific sources in their writing as they communicate about complex, controversial topics.
3. Describing interdisciplinary agricultural research center directors' perceptions of science communications through goals and beliefs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McLeod-Morin, Ashley (author), Telg, Ricky W. (author), Rumble, Joy (author), and Association for Communication Excellence (ACE) University of Florida The Ohio State University
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11306
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 18 pages., via online journal, This study explored the perceptions of science communication held by interdisciplinary agricultural research center directors and identified the directors’ goals and beliefs, specifically related to science communication. Ten interdisciplinary agricultural research center directors from top research, land-grant institutions were interviewed for this study. Findings from this study determined that the directors’ perceptions were rooted in service to the public, knowledge, public good, obligation, and relationships. Participants discussed attempting to bring awareness to science as a goal of science communication. They also discussed feeling obligated to communicate about science as part of a land-grant institution. Participants particularly believed that faculty with Extension appointments were more so obligated to communicate with the public. Future research should determine the science communication participation of Extension faculty. Additionally, future research should determine if faculty at land-grant institutions are more inclined to communicate about science when compared to faculty not associated with land-grant institutions.
4. Exploring social media engagement of a mosquito control campaign: Comparing engagement rates per content type and content frame
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McLeod-Morin, Ashley (author), Beattie, Peyton (author), Rampold, Shelli (author), Telg, Ricky W. (author), and Association for Communication Excellence (ACE) University of Florida
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11307
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 14 pages., via online journal, This study explored the social media follower engagement of a campaign with the intention to inform Florida residents about mosquito-related topics, specifically mosquito control. Engagement rates were compared between social media content type and content frames. Text graphics without characters were the most engaged content type, while the personal responsibility frame was the most engaged frame. The social media campaign examined in this study had overall low engagement rates, which could have been attributed to factors outside the scope of this study. Future recommendations for research should determine what factors most contribute to the engagement of social media content. In-depth focus groups should also be conducted to test the frames and messages used in this study. Practitioners should consider using the personal responsibility frame when communicating with the public about mosquito-related topics. Furthermore, practitioners should also apply the use of authoritative figures when designing a campaign similar to the one in this study after determining what authoritative figures effectively resonate with the intended audience.
5. Labs and landscapes virtual reality: student-created forest conservation tours for informal public engagement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stone, Whitney (author), Loizzo, Jamie (author), Aenlle, Jacqueline (author), and Beattie, Peyton (author)
- Format:
- Journal article
- Publication Date:
- 2022
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12580
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- V. 106, Iss. 1
- Notes:
- 19pgs, The following exploratory convergent mixed-methods study examined graduate students’ experiences developing and facilitating 360º photo-based virtual reality (VR) tours titled Labs and Landscapes focused on forest conservation and climate change education, as well as tour impacts on public audiences. Graduate students in an agricultural and natural resources communication course at The University of Florida used 360º cameras, mobile devices, and online software to create VR tours about the UF/IFAS Austin Cary Research Forest. Then, the students guided public participants through the tours in three physical informal learning environments including a museum, brewery, and campus tabling site within the university community. Data collection included VR tour artifacts, audio recordings of students’ VR facilitation and discourse with the public, post-surveys of public participants’ tour impressions and climate change attitudes, and pre-/post-student reflections. Data sources were collected separately and mixed in interpretation. Results showed students increased their multimedia communication skills, knowledge of natural resource conservation, and confidence in communicating with public audiences. Additionally, survey results indicated public participants agreed the students successfully guided the tours, agreed it is important to learn about conservation and climate change, and had some disagreement with the statement that humans cannot prevent climate change.
6. Persuasive effects of metaphors regarding gene-editing in agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hill, Nellie (author), Meyers, Courtney A. (author), Li, Nan (author), Doerfert, David L. (author), and Mendu, Venugopal (author)
- Format:
- Conference paper
- Publication Date:
- 2022
- Published:
- United States: Journal of Applied Communications
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12581
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- V. 106, Iss. 1
- Notes:
- 21pgs, Gene-editing provides an opportunity to address the significant challenges of population growth and climate change that impact food production. Given the important role of gene-editing in our food system, exploring opportunities to persuade public acceptance of the technology is needed. The purpose of this study was to investigate persuasive effects of metaphorical concepts regarding gene-editing in agriculture. The Elaboration Likelihood Model was used as the conceptual framework. Metaphors stand to influence public acceptance because metaphors encourage issue-relevant thinking and enhance persuasion. A quantitative, randomized, between-subjects, experimental research design was delivered via an online survey to a nationally representative sample of U.S. residents. The manipulation was four mock news articles differentiated by metaphorical concept for gene-editing in agriculture (creation versus text editor versus tool versus control). Even when controlling for confounding variables, the results indicated no significant differences between the treatments on issue-relevant thinking or willingness to share the article on social media. Future research should explore the impact of metaphorical concepts on attitude and other behavioral outcomes associated with elaboration.