7 pages, Via online journal., As agricultural communications has grown and evolved since its origins more than 100 years ago, the future directions of the discipline related to teaching, research, and as a professional organization are discussed with a challenge to the members of the profession to be engaged in future discussions and decisions.
Leal, Arthur (author), Telg, Ricky W. (author), Rumble, Joy N. (author), Stedman, Nicole LaMee Perez (author), Treise, Debbie M. (author), and Universit of Tennessee, Knoxville
University of Florida
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10428
22 pages., Via online journal., This national study sought to expand on current research to identify the importance of and graduates’ ability to perform selected social skills to aid in curricula evaluation and small program development. Using three evaluation groups – agricultural communication graduates, communication industry professionals, and agricultural communication faculty members – 193 individuals responded to the online survey. The most important social skills were those associated with having work values and transitioning into an organization to be a productive member in the workplace. Graduates placed a higher importance on social skills than the other two evaluation groups. All three evaluation groups showed some agreement on graduates’ highest ability to perform several social skills: The ability to be trustworthy, trained, reliable, professional, dedicated, and behave ethically were assigned the highest mean ability. A significant difference was found with the ability graduates afforded themselves in having common sense, being professional, and encompassing maturity versus the other two evaluation groups. Recommendations included incorporating and identifying social skills into instruction for students. Group work, presentations, internships, and student organizations were proposed as opportunities for social skill attainment. Agricultural leadership principles, oral communication, and professional development courses were recommended for new and developing agricultural communication programs that could serve to incorporate the most important social skills. Faculty members could benefit from research that can identify more effective measures to evaluate social skill attainment. Recommendations for future research included a similar assessment with technical skills and for other elements of the Agricultural Communication Program System Model to be assessed.
Abstract posted at http://www.aceweb.org/jac/v90n2/902-2.htm, Describes an agricultural communications student exchange program involving the University of Guelph (Canada) and University of Florida.
Author describes these trends that involve communications programs in colleges of agriculture, extension and research programs: mission creep (to more PR), abandoning our roots (in pursuit of high rankings), communication decentralization, professional slippage (off the faculty ladder), administrative disconnect (with communications leaders), insufficient funding for strategic marketing of colleges, lack of increased communication with nonfarm audiences.
Documents needs for incorporating critical thinking into agricultural communications curricula by more use of real-world assignments and by emphasizing skills in analysis and research.
Results of a survey among public relations professionals who were members of the Agricultural Relations Council and Cooperative Communicators Association. Proficiencies related to computer skills, human relations, time management, writing, and editing were used most frequently.
Liss, Evelyn A. (author), Patterson, Joyce E. (author), and Patterson: Associate Professor and Extension Communication Specialist, Oregon State University; Liss: Assistant Professor and Publications Specialist, Oregon State University
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 80 Document Number: C04600
Boone, Kristina M. (author), Paulson, Curtis E. (author), Barrick, R. Kirby (author), and Department of Agricultural Education, The Ohio State University, Columbus, OH
Format:
Journal article
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07599
James F. Evans Collection, This study was designed to describe the amount and kind of writing recent College of Agricultural Sciences baccalaureate degree graduates complete on the job, their perceptions of the importance of on-the-job writing, and the graduates' level of satisfaction with their writing preparation at Penn State. A questionnaire was mailed to 309 recent College of Agricultural Sciences alumni and 48.4% responded. The majority of respondents were white males (23-26 years old), worked in agriculture-related jobs in Pennsylvania, and earned between $20,000 and $29,999 a year. Respondents wrote less than eight hours a week and wrote a variety of forms such as letters, memos, and reports to different audiences. Respondents felt that the ability to write well was important, and in general, were satisfied with their undergraduate writing courses. (author).
Reisner, Ann (author / Assistant Professor of Agriculture, Department of Agriculture, University of Illinois at Urbana-Champaign) and Assistant Professor of Agriculture, Department of Agriculture, University of Illinois at Urbana-Champaign
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04138
Reisner, Ann (author / Assistant Professor of Agriculture, Department of Agriculture, University of Illinois at Urbana-Champaign) and Assistant Professor of Agriculture, Department of Agriculture, University of Illinois at Urbana-Champaign
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04139
