1. Reaching Florida urban opinion leaders: uncovering preferred communication channels Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Ruth, Amanda (author) and Lundy, Lisa (author) Format: Journal article Publication Date: 2004 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22143 Journal Title: Journal of Applied Communications Journal Title Details: 88(4) : 7-21