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Reaching Florida urban opinion leaders: uncovering preferred communication channels

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ruth, Amanda (main author), Lundy, Lisa (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
attitudes, information needs, information seeking, information sources, knowledge, knowledge level, leadership, media effectiveness, newspapers, opinion leaders, print media, rural-urban communication, urban interests, water quality