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2. Diffusion of agricultural health and safety information: a two part study of Oklahoma farmers and extension agricultural engineers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oskam, Judy B. (author / School of Mass Communications at Texas Tech University)
- Format:
- Journal article
- Publication Date:
- 1995
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08449
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 79 (1) : 13-25
- Notes:
- search through journal, During the summer and fall of 1992, both on-site and mail surveys were conducted to determine: (1)How Oklahoma farmers receive and prefer to receive agricultural health and safety information from selected mass media, and (2) How Extension agricultural engineering departments communicate agricultural health and safety information. The study revealed that approximately one-half of the farmers identified television as their primary mass media source for general news and information. More farmers identified magazines as their primary source for safety and health information than any other medium. Three-quarters of the farmers in the study received their agricultural information from magazines. More than half of the farmers preferred to receive health and safety information from magazines. Agricultural engineers identified fact sheets, newspapers, workshops, videos, newsletters, radio, television, brochures, and magazines as methods for communicating health and safety information. In this article, recommendations are provided for agricultural health and safety educators. (original)
3. Disseminating crop variety trial results via agricultural newspaper supplements
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fett, John (author), Mundy, Paul (author), and Department of Agricultural Journalism, University of Wisconsin; International Institute for Rural Reconstruction
- Format:
- Journal article
- Publication Date:
- 1995
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08446
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 79 (2) : 15-23
- Notes:
- search through journal, This study evaluated disseminating annual crop variety trial results through supplements in agricultural newspapers. Results indicate that the supplements were a cost-effective method to reach a large percent of the state's farmers with timely information. Two-thirds of the respondents recalled seeing the supplement and nearly all of these read at least part of it. Nearly one-half of those who read the supplement saved it for future reference. Most county extension agricultural agents approve of disseminating this kind of information through supplements. However, some oppose distributing copies of supplements through the extension office when these supplements contain advertising. (original)
4. Exploring ways social media data inform public issues communication: an analysis of Twitter conversation during the 2012-2013 drought in Nebraska
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wagler, Adam (author) and Cannon, Karen J. (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06141
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 99(2) : 44-60
5. Is print dead? Characterizing the influence of print and online audiences from a readership survey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rost, Bob (author) and Herring, Peg (author)
- Format:
- Journal article
- Publication Date:
- 2007
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28363
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 91(3&4) : 23-35
- Notes:
- Abstract posted at http://www.aceweb.org/jac/jac.html
6. Who controls your message?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Vacin, Gary L. (author / Professor of Agriculture Leadership, Education and Communications, University of Nebraska-Lincoln)
- Format:
- Journal article
- Publication Date:
- 1993
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07628
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 77 (2) : 24-30
- Notes:
- James F. Evans Collection, As we move further into the electronics age, several agents of control are muscling their way into the business of communicating. Specifically, technology, fashion and a one-way mid-set are fighting for control over message development and delivery. This article advises land-grant university communicators on how they can recognize - and beat - these control agents, and how communicators can help land-grant universities overcome reputation deficit. We, as communicators, are in danger of losing control of our message. I am not talking about a shadowy conspiracy to subvert our civil liberties. I do not have any evidence of such a thing occurring. The control I am talking about concerns, first, the role of technology. Second, it concerns the way popular fashion shapes and often misshapes our messages. And, finally, it concerns our own intellectual honesty. I call it the problem of the One-Way Mind. Therefore, let me sketch how these agents of control are muscling into our business of being professional communicators. (author)