Subject Term: consumers and public attitudes / Journal Title: Journal of Applied Communications

Start Over Subject Term consumers Subject Term public attitudes Journal Title Journal of Applied Communications

1. Blue Bell's Facebook Posts and Responses During the 2015 Listeria Crisis: A Case Study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Opat, Kelsi (author), Magness, Haley (author), Irlbeck, Erica (author), and Texas Tech University
Format:: Online journal article
Publication Date:: 2018
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10154
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(4)
Notes:: 18 pages, via online journal article, Blue Bell Creameries faced an unprecedented situation when it pulled all of its products during a Listeria outbreak in 2015. Despite a very public crisis that resulted in three deaths, Blue Bell survived the disaster and maintained a large and loyal customer base. A content analysis of the Blue Bell Ice Cream Facebook page was conducted to evaluate Blue Bell’s public communications, and its followers’ public reactions to the Facebook communication during the crisis. Results indicated that Blue Bell primarily posted messages that included recall and restocking information, thankfulness to stakeholders, and details about improvements to food safety during the crisis. These messages created a sense of transparency, which can increase customers’ trust and brand loyalty. Their consumers largely responded with comments containing overwhelming loyalty themes as well as questions and messages of thanks. Recommendations for agri-food companies include operating transparently before, during, and after a crisis. Organizations should follow Blue Bell’s example and avoid publishing messages that include attacks, denial, scapegoating, or excuses during a crisis.

2. Consumer perceptions of the U.S. agriculture industry before and after watching the film "Food, Inc."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Holt, Jessica (author) and Cartmell, Dwayne (author)
Format:: Journal article
Publication Date:: 2013
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02172
Journal Title:: Journal of Applied Communications
Journal Title Details:: 97(3) : 45-56

3. Loss aversion and regulatory focus effects in the absence of numbers: qualitatively framing equivalent messages on food labels

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Abrams, Katie M. (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06429
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(3) : 21-36

4. Making a case for McDonald's: a qualitative case study examining the McDonald's "Our Food Your Questions" campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gorham, Laura M. (author), Gibson, Courtney (author), and Irlbeck, Erica (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08166
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(4) : 17-32

5. Public knowledge and trust of agricultural and natural resources organizations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Settle, Quisto (author), Rumble, Joy N. (author), McCarty, Keelee (author), and Ruth, Taylor K. (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08983
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(2) : 86-98

6. Selected consumers' evaluations of genetically modified food labels

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Miller, Jefferson D. (author) and Meyers, Courtney (author)
Format:: Journal article
Publication Date:: 2007
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27743
Journal Title:: Journal of Applied Communications
Journal Title Details:: 91(1/2) : 15-29

7. Setting the agenda: exploring Florida residents' perceptions of water quality and quantity issues

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Leal, Arthur (author), Rumble, Joy N. (author), and Lamm, Alexa J. (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D06432
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(3) : 53-67

8. Totally transparent: a qualitative study about the impact of farm tours on bloggers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stebner, Scott (author), Ray, Jennifer (author), Becker, Jessie (author), and Baker, Lauri M. (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07040
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(4) : 48-61

9. Voter confidence in the agricultural industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Israel, Glenn D. (author), Irani, Tracy A. (author), and Kaufman, Eric K. (author)
Format:: Journal article
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30479
Journal Title:: Journal of Applied Communications
Journal Title Details:: 92(1-2)
Notes:: Via online issue. 16 pages.

Bibleaves

1. Blue Bell's Facebook Posts and Responses During the 2015 Listeria Crisis: A Case Study

2. Consumer perceptions of the U.S. agriculture industry before and after watching the film "Food, Inc."

3. Loss aversion and regulatory focus effects in the absence of numbers: qualitatively framing equivalent messages on food labels

4. Making a case for McDonald's: a qualitative case study examining the McDonald's "Our Food Your Questions" campaign

5. Public knowledge and trust of agricultural and natural resources organizations

6. Selected consumers' evaluations of genetically modified food labels

7. Setting the agenda: exploring Florida residents' perceptions of water quality and quantity issues

8. Totally transparent: a qualitative study about the impact of farm tours on bloggers

9. Voter confidence in the agricultural industry

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