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    Start Over Publication Year 2016 Subject Term consumers Journal Title Journal of Applied Communications

    1. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author) and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 28-42

    2. The role of dissonance and schema: an exploration of Florida public perception after the DWH oil spill

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gorham, Laura M. (author), Rumble, Joy N. (author), Pounds, Kacie L. (author), Lindsey, Angie B. (author), and Irani, Tracy (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07429
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 119-133
    Notes:
    Examines consumer decision making about eating Gulf seafood after the Deepwater Horizon (DWH) oil spill in 2010.

    3. Making a case for McDonald's: a qualitative case study examining the McDonald's "Our Food Your Questions" campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gorham, Laura M. (author), Gibson, Courtney (author), and Irlbeck, Erica (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08166
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(4) : 17-32