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    Start Over Publication Year 2003 Subject Term universities Journal Title Journal of Applied Communications

    1. Changing horses: shifting agricultural experiment station publications from paper to electronic format

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rodenbaugh, Eric (author), Holcombe, Gloria (author), and Hartman, Amy (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18741
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    87(1) : 7-26

    3. Readership assessment of Missouri's Discover & Enlighten: implications for publications and teaching programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tucker, Mark (author) and Wood-Turley, S. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18745
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    87(2) : 15-30

    5. How newspapers in Kansas are using news releases from K-State research and extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rutherford, Tracy (author), Alexander, Lori (author), and Melgares, Pat (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19828
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    87(3) : 15-27

    6. Skate to where others are heading

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Doerfert, David L. (author)
    Format:
    Commentary
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21143
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    87(4) : 39-41
    Notes:
    "We are not going to reverse trends affecting our profession, but if we can see where they are going, we can position ourselves for the winning shot. This leads to the second point. We need to see the future clearly. I contend that many of the issues described by Whiting are in actuality indicators of two larger trends: an increasingly diverse audience and the need for universities to be more entrepreneurial." Author calls for communications departments and centers to think and act more collectively rather than individually.

    7. Publishing agricultural news: a study of Arkansas daily newspaper editors

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Birkenholz, Robert J. (author), Sitton, Shelly (author), Dyer, James E. (author), and Cartmell, D. Dwayne II (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21732
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    87(4) : 7-22