search through journal, As the profession of agricultural communication continues to develop and refine its mission in society, we must relate this mission to our academic programs. Therefore, we must continually examine the profession where our graduates will find professional positions. By doing so, we continually refine our programs for academic content, gain new knowledge to realistically advise our students, and therefore produce graduates who will meet the expectations of our profession. This article looks at selected characteristics of practicing agricultural communication professionals from six professional organizations and give insights into concepts we must consider as we plan our academic programs and advise our students. (original)
search through journal, This assessment was requested by AG*SAT, a consortium of land-grant universities created to plan, coordinate, and deliver distance education in the agricultural science. The perspectives of department heads regarding the delivery of credit instruction using AG*SAT and related technologies were assessed. The heads indicated that their departments will subscribe to one-of-a-kind courses and courses taught by nationally recognized faculty. Most of those surveyed support faculty involvement in distance education, but they perceive that faculty need in-service education in order to teach distance courses effectively. Several programming issues were identified that have implications for ag communicators. (original)
search through journal, During the summer and fall of 1992, both on-site and mail surveys were conducted to determine: (1)How Oklahoma farmers receive and prefer to receive agricultural health and safety information from selected mass media, and (2) How Extension agricultural engineering departments communicate agricultural health and safety information. The study revealed that approximately one-half of the farmers identified television as their primary mass media source for general news and information. More farmers identified magazines as their primary source for safety and health information than any other medium. Three-quarters of the farmers in the study received their agricultural information from magazines. More than half of the farmers preferred to receive health and safety information from magazines. Agricultural engineers identified fact sheets, newspapers, workshops, videos, newsletters, radio, television, brochures, and magazines as methods for communicating health and safety information. In this article, recommendations are provided for agricultural health and safety educators. (original)
Fett, John (author), Mundy, Paul (author), and Department of Agricultural Journalism, University of Wisconsin; International Institute for Rural Reconstruction
Format:
Journal article
Publication Date:
1995
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08446
search through journal, This study evaluated disseminating annual crop variety trial results through supplements in agricultural newspapers. Results indicate that the supplements were a cost-effective method to reach a large percent of the state's farmers with timely information. Two-thirds of the respondents recalled seeing the supplement and nearly all of these read at least part of it. Nearly one-half of those who read the supplement saved it for future reference. Most county extension agricultural agents approve of disseminating this kind of information through supplements. However, some oppose distributing copies of supplements through the extension office when these supplements contain advertising. (original)
Doyle, Cara (author), Duffy, Kathleen (author), Fett, J. (author), Shinners-Gray, T. (author), and Department of Agricultural Journalism, University of Wisconsin-Madison
Format:
Journal article
Publication Date:
1995
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08573
search through journal, This study examined the daily influences that affected the behavior of agricultural communications personnel as professional communicators. If focused on the conditions that the employees perceived as influencing their behavior and how these phenomena related to the total communications process of the department. The researcher used Strauss and Corbin's grounded theory method of qualitative research. The findings of this study suggest that changing organizational needs are affecting the professional behavior of communications personnel. The relationship between agricultural communications departments and their clientele, both internal and external, is changing because of budget-slashing priorities common throughout institutions of higher education. (original)
search through journal, University of Nebraska Cooperative Extension provides educational programming through various methods of delivery. As part of the Family Community Education (FCE) Program, Extension specialists provide leader training lessons to Extension educators and assistants. Survey data were collected from Extension educators and assistants involved in the FCE Program to find out their needs involving the delivery of leader training lessons. The data revealed that satellite broadcast is a viable source to deliver leader training lessons and other programming material to Extension educators and assistants throughout Nebraska. Sixty-three percent of the respondents preferred satellite delivery, as opposed to 35 percent who liked in-person training at district meetings.
