1. Impact of national generic dairy advertising on dairy markets, 1984-1995 Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Kaiser, Harry M. (author) Format: Journal article Publication Date: 1997-12 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13726 Journal Title: Journal of Agricultural and Applied Economics Journal Title Details: 29(2): 303-313 Notes: 11 p