Impact of national generic dairy advertising on dairy markets, 1984-1995

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author)
    Format:
    Journal article
    Publication Date:
    1997-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13726
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    29(2): 303-313
    Subject Term:
    advertising, commodity promotion, dairy, economics of information, and value of information
    Notes:
    11 p

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