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    Start Over Subject Term opinion leaders Journal Title Journal of Agricultural Education

    1. Agricultural opinion leader communication channel preferences: an empirical analysis of participants of agricultural and natural resource leadership development programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lamm, Kevan W. (author), Rumble, Joy N. (author), Carter, Hannah S. (author), and Lamm, Alexa J. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11039
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    57(1) 91-105
    Notes:
    Focus on the most effective means of communicating with opinion leaders. In this study, respondents were asked to indicate whether they were interested in interacting with alumni of leadership development programs through a list of eight potential communication channels.