1. Evaluating generic dairy advertising impacts on retail, wholesale, and farm milk markets Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Forker, O.D. (author), Kaiser, H.M. (author), Lenz, J.E. (author), and Sun, C.H. (author) Format: Journal article Publication Date: 1992 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14823 Journal Title: Journal of Agricultural Economics Research Journal Title Details: 44(4) : 3-18