1. Development and measurement of farm-to-retail price linkage for evaluating dairy advertising effectiveness Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Wohlgenant, M.C. (author) and Clary, C.R. (author) Format: Journal article Publication Date: 1994 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14824 Journal Title: Journal of Agricultural Economics Research Journal Title Details: 44(4) : 18-28
