1. Generic promotion of beef: measuring the impact of the U.S. beef checkoff Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Ward, R.W. (author) and Lambert, C. (author) Format: Journal article Publication Date: 1993 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14825 Journal Title: Journal of Agricultural Economics Journal Title Details: 44(3) : 455-466
2. Note on measuring returns to generic advertising in interrelated markets Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Kinnucan, H. W. (author) Format: Journal article Publication Date: 1996 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21726 Journal Title: Journal of Agricultural Economics Journal Title Details: 47(2) : 261-267
