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    1. A content analysis of environmental advertising claims: a matrix method approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carlson, Les (author), Grove, Stephen J. (author), and Kangun, Norman (author)
    Format:
    Journal article
    Publication Date:
    1993-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19560
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    22(3) : 27-40

    2. Structural characteristics of televised advertising disclosures: a comparison of the FTC clear and conspicuous standard

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hoy, Mariea Grubbs (author) and Stankey, Michael J. (author)
    Format:
    Journal article
    Publication Date:
    1993-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19075
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    22 (2) : 47-58