1. Influence of brand equity on milk choice: a choice experiment study Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Cavicchi, Alessio (author), Taglioni, Chiara (author), Torquati, Biancamaria (author), and Scarpa, Riccardo (author) Format: Journal article Publication Date: 2011 Published: Italy Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00241 Journal Title: International Journal on Food System Dynamics Journal Title Details: 2(3) : 305-325