1. Standardisation versus cultural adaptation in food advertising: insights from a two-culture market Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Cervellon, Marie-Cecile (author) and Dube, Laurette (author) Format: Journal article Publication Date: 2000 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36490 Journal Title: International Journal of Advertising Journal Title Details: 19(4) : 429-447
