1. Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Yoon, Sukki (author), Kim, Yeonshin (author), and Baek, Tae Hyun (author) Format: Journal article Publication Date: 2016-01 Published: International Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07128 Journal Title: International Journal of Advertising Journal Title Details: 35(1) : 93-105