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Start Over Publication Year 1993 Journal Title International Journal of Advertising

1. Children: consumer groups' dream, advertisers' nightmare?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stanbrook, Lionel (author)
Format:: Editorial
Publication Date:: 1993
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36500
Journal Title:: International Journal of Advertising
Journal Title Details:: 12(3) : 189

2. How to develop international advertising campaigns that work: the example of the European food and beverage sector

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Appelbaum, Ullrich (author) and food (author)
Format:: Journal article
Publication Date:: 1993
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494
Journal Title:: International Journal of Advertising
Journal Title Details:: 12(3) : 223-241

3. Promotion budgeting and control in the fast food industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jizba, Barbara (author) and Fleming, Mary M.K. (author)
Format:: Journal article
Publication Date:: 1993
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36496
Journal Title:: International Journal of Advertising
Journal Title Details:: 12(1) : 13-25