Emphasis on a farmer-centered approach by Extension rather than a top-down approach. "...farmers are still in control of which new technologies they will accept, and understanding must precede adoption."
In an issue located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., Review of a book, Farmer first: farmer innovation and agricultural research, edited by Robert Chambers, Arnold Pacey, and Lori Ann Thrupp, Intermedia Technology Publications, London, 1989.
In an issue located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., Review of articles by Robert Rodale, Robert E. Wagner, Dennis Keeney, and Peter E. Hildebrand in the July-September 1990 issue Journal of Production Agriculture. Authors send messages to "many former outsiders" in the "agricultural road:" inventors, consumers, lobbyists, politicians, environmentalists, input suppliers, and scientists. "...they must now share their power to transform agriculture."
In an issue located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., Summary of a report: Howard E. Ray, "Communicating with farmers: Lessons learned and to be learned" Development Communication Report, No. 58, 1987.
