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2. A cardinal principle : heeding the gatekeeper
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Claar, John B. (author / INTERPAKS) and INTERPAKS
- Format:
- Journal article
- Publication Date:
- 1985
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 61 Document Number: C01887
- Journal Title:
- INTERPAKS Interchange
- Journal Title Details:
- 2(2) : 1-2
- Notes:
- Emphasis on a farmer-centered approach by Extension rather than a top-down approach. "...farmers are still in control of which new technologies they will accept, and understanding must precede adoption."
3. Social marketing for farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- summary report
- Publication Date:
- 1989
- Published:
- USA: International Program for Agricultural Knowledge Systems (INTERPAKS), College of Agriculture, University of Illinois, Urbana-Champaign
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11180
- Journal Title:
- INTERPAKS Interchange
- Journal Title Details:
- 6(1) : 4
- Notes:
- In an issue located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., Summary of a report: Howard E. Ray, "Communicating with farmers: Lessons learned and to be learned" Development Communication Report, No. 58, 1987.