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    Start Over Publication Year 2006 Subject Term attitudes Subject Term health information Journal Title Food Quality and Preference

    1. Functional foods: consumer willingness to compromise on taste for health?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Verbeke, Wim (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    Belgium
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24833
    Journal Title:
    Food Quality and Preference
    Journal Title Details:
    17(1-2) : 126-131
    Notes:
    "Counting on consumer willingness to compromise on the taste of functional foods for health is a highly speculative and risky strategic option."

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