- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Verbeke, Wim (author)
- Format:
- Journal article
- Publication Date:
- 2006
- Published:
- Belgium
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24833
- Journal Title:
- Food Quality and Preference
- Journal Title Details:
- 17(1-2) : 126-131
- Subject Term:
- attitudes, consumer attitudes, consumers, diet, food, food safety, health information, nutrition, and functional foods
- Notes:
- "Counting on consumer willingness to compromise on the taste of functional foods for health is a highly speculative and risky strategic option."
