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Functional foods: consumer willingness to compromise on taste for health?

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Verbeke, Wim (main author)
Format:
Journal article
Publication Date:
2006
Published:
Belgium
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
attitudes, consumer attitudes, consumers, diet, food, food safety, health information, nutrition, functional foods
Notes:
"Counting on consumer willingness to compromise on the taste of functional foods for health is a highly speculative and risky strategic option."