22 pages., Online via UI electronic subscription, Researchers combined recent national survey data and media reports to quantitatively examine the effects of food scandals and media exposure on food safety risk. Findings suggesed hat media reported food scandals are not significantly related to public concern about food safety risk, suggesting that food risk perceptions may be nationwide rather than region specific. Findings also suggested that more educated citizens with more media exposure were more concerned about food safety risk.
9 pages., Online via UI electronic subscription, Researchers reported on their analysis of a case of scandal concerning "set-style yogurt and jelly event" reporting by a micro-blog (i.e., we media) from "opinion leaders." Findings suggested that we media greatly increased dissemination of the voices of "opinion leaders" and triggered large-scale communication of food safety messaging to the public. "We media could be an effective tool to improve the food-safety status of the market."
