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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Smith, A.P. (author), Young, J.A. (author), and Gibson, J. (author)
- Format:
- Journal article
- Publication Date:
- 1998-07
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21095
- Journal Title:
- European Journal of Marketing
- Journal Title Details:
- 33(11/12) : 1107-1122
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Davies, Mark A.P. (author) and Wright, Len T. (author)
- Format:
- Journal article
- Publication Date:
- 1994
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28008
- Journal Title:
- European Journal of Marketing
- Journal Title Details:
- 28(2) : 57-67
