1. Optimal producer investment in generic advertising: the case of fluid milk in Ontario and Quebec Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Goddard, E.W. (author) and McCutcheon, M.L. (author) Format: Journal article Publication Date: 1993 Published: Canada Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14789 Journal Title: Canadian Journal of Agricultural Economics Journal Title Details: 41(3) : 329-347