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    Start Over Subject Term generic advertising Subject Term media effectiveness Journal Title Canadian Journal of Agricultural Economics

    1. Television advertising and beef demand: an econometric analysis of "split-cable" household panel scanner data

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jensen, H.H. (author) and Schroeter, J.R. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14815
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    40 : 271-294

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    • Canadian Journal of Agricultural Economics1