Posted at www.ageditors.com, President of American Agricultural Editors' Association describes challenges facing editorial independence and emphasizes the importance of following guidelines identified in the AAEA Code of Ethics.
Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
Author emphasizes that codes of ethics need to be internalized throughout the publishing organization - considered and addressed daily. Points to a source of tips on how to incorporate ethics into the workplace effectively.
