1. Optimal advertising signals in the Florida citrus industry : a research application Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Hochman, Ethan (author), Regev, Uri (author), and Ward, Ronald W. (author) Format: Journal article Publication Date: 1974-11 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05454 Journal Title: American Journal of Agricultural Economics Journal Title Details: 56 : 697-705 Notes: Evans, AgComm teaching