1. The impacts of brand and generic advertising on meat demand Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Schroeder, Ted C. (author) and Brester, G.W. (author) Format: Journal article Publication Date: 1995-11 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16666 Journal Title: American Journal of Agricultural Economics Journal Title Details: 77 : 969-979